Conditions are different and biting.

The orange juice that was priced Rs.10 five years back is now valued at Rs.30 per glass. This means inflation digits rise by 300% or thrice in common language. The commodities that are bought on regular basis are under the influence of a price rise. Still there are essential commodities; for take the case of salt. You can't stop it's purchase if the prices rises. We will be paying more in this case. The consumer is getting pierced in terms of his earnings.

In India, not all are rich. We have a poverty percentage of 20 percent and these are just estimated. In actual terms the condition is worsened and we are to bear it.

Moreover the effect of lesser rain has landed the farmers in ambiguity and forcing the price rise. The supply is less, but demand is more. One can look over at fruits that are seasonal. A person addicted will first look at his pocket before spending his income.

When a consumers' income isn't good enough to spend on delicacies then his/her shift will be just the basic necessity of food, shelter and clothes. What else can you ask for in these conditions of price rise and less incomes. Not to forget that increasing competition has landed even the more qualified professionals unemployed or jobless. Some are underemployed, and some are following suites in the tone of disguised unemployment.

The numbers speak the situation of the country but to get the actual knowledge one needs to travel around the country to feel what malaise it is to stay food less, what hunger is all about.

Sitting and dreaming won't portray the position of India, by reading the newsletters alone. Look into the eyes of the people and you will be speechless.

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